Users seeking solar energy solutions face significant barriers in their decision-making journey. Research reveals that complex technical information, unclear pricing, and fragmented user experiences create decision paralysis among potential customers. Business owners and homeowners struggle with limited self-service tools and complex consultation processes, while the lack of interactive features and clear navigation paths widens the gap between interest and implementation. A streamlined, user-centered design approach is needed to simplify the solar solution selection process and build trust throughout the customer journey.